Are You Experienced?

I took a walk to the liquor store over on South Catherine Street in search of something new. What I found was a unique and delicious-tasting wine called Deep Purple.

What attracted me to this wine was the label, created by cartoonist Bob Johnson.

"It is a tribute to a time when a group of ruggedly independent wine pioneers decided to get in touch with their inner deep purple," their website reads.

I love the '60s, so the wine reminded me of a Jimi Hendrix-looking album cover. And considering their logo is "Are you experienced?", that is probably what the company was going for.

Next time you're at the liquor store, give this a try. You won't be disappointed.